About our rebrand

Quick facts about the rebrand

1. Robocare Ltd is now Roboteam Ltd.
2. Our logo, our name and our colours have changed. Apart from that, we’re still the same great team that you’ve always known and loved.
3. Our team, our values, our culture and our vision remains unchanged. We’ll continue with the same customer focused approach that we’ve always had.

Why the rebrand?

The Robocare brand was established in 2011 when Simon left ABB Robotics. Today, with five employees and over 50 customers both the company and the industry have evolved. So too must the brand.

While the Robocare brand has served us well this far, we felt that as we wanted to expand the company to cover more of Europe and did not want to be confused with a company in Sweden who sell robotic lawn mowers, or any of our competitors using similar product or service names.

Why now?

RoboTeam celebrates its fourth anniversary in 2015. Over the last four years, the company has enjoyed significant growth and this is something we are immensely proud of.

As we celebrate our fourth year in business our sights are firmly on the opportunities that are ahead. We recognised that we were outgrowing the Robocare brand, and to support our continued growth over the next ten years a rebrand was necessary.

What better time and what better way to bring the company to the next phase than with a rebrand. This rebrand moves our business to the next level and will fuel our continued growth and international expansion.

What does the name mean?

The name RoboTeam reflects the soul of the company, a team of dedicated robotic professionals providing a great service to our customers. This new name represents our team growth while still linking us to our former identity.

Why the logo?

We wanted a new, dynamic and confident look that reflects the confidence of our clients. We’ve chosen strong, energetic colours which echo the energy and passion that we will continue to move forward with.

What will change?

Our trading name, our logo, and our colours have changed. Apart from that, all other details remain the same. Our registration number, our VAT number, our contact telephone number and most importantly, our team have not changed.We’ll move forward with the same energy and passion we’ve always had and the same expert team will continue to deliver the highest quality service to our valued customers.

Have you been acquired?

No, not at all. The structure of the company has not changed. Changing the name of the company was a proactive business decision based on strong growth plans and an endeavour to refine our message to our customers.

The company name has changed but the team that drives the business forward remains the same. The skills and the expertise of the ‘Robocare’ team remains. The client focused ethos that the company maintains has not changed. The only change will be the company name, the colours and the logo.

Is the management team still intact?

Yes, absolutely. There have been no changes to the management team or the structure of the business. The business will carry on as normal. The services that the company offers will continue and the people you deal with will continue to be your point of contact. There have not been any structural changes as a result of this change.

We hope that our rebrand gives clarity to the extent of our offering and that it articulates who we are as a company. We are excited about the opportunities that RoboTeam brings and we look forward to sharing this with you.

If you have any questions on our rebranded we would be delighted to answer them. Please email info@roboteam.uk with any questions.